[Wftl-lug] No more tux mag and advertising

[Kelley Jernigan]

I never paid the $$$ for the online edition when they went pay per view.
I didn't have to. I could still download all the Tux mags the way I did 
originally back when I paid for the paper mag they canceled and refunded all 
my $$$ for.

Kellley Jernigan


>From: "John Kerr" <johneddie.kerr at gmail.com>
>Reply-To: The WFTL LUG <wftl-lug at salmar.com>
>To: wftl-lug at salmar.com
>Subject: [Wftl-lug] No more tux mag and advertising
>Date: Tue, 2 Jan 2007 20:50:28 -0500
>
>Hello
>
>Magazines need 1/3 of the content to be advertising to survive. At least
>that was a rule of thumb some time ago. But today the advertising market is
>far more fragmented than it was before. I have not done a ratio study of a
>magazine for some time now.  I think that they cost more today In real
>dollars than before (thirty years ago).  The higher cost per issue may
>reflect the lower advertising content . Special market magazines can have
>less advertising if the ads are directed at the market the magazine serves.
>
>The big joke is the women's fashion magazines which have to be 90%
>advertising. The second big joke is the "wait for it guys" the Sports
>Illustrated swimsuit editon. This is one big advertisement. They should pay
>us to look at it. I said look at it because there is not too much to read.
>
>Tux magazine should have sent out more than one e-mail about the charge for
>subscription. I knew about it but then forgot.  However there is a
>psychological block to overcome: there is a limit where people will stop
>paying for "content". For example, our cable bill is over $100.00 a month.
>Sorry, I am not pumping out any more cash down the fiber optic tube. Well 
>at
>least not in tens and twenties.
>
>Five dollars a year for a Linux mag, sure, but it would require at least 
>ten
>thousand subscribers to make a go of it.
>
>Cheers
>
>John


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